The "Make Money Online" Myth

"What's he talking about? People bash make money online!"

Of course of study they do. I'm not suggesting in any manner that it's not possible to do money online. In fact, I've been making a nice amount of money online myself for the last 4 years, go on to make so today...and hope to go on to make so well into the future.

"So...what's your point?"

Over the past few years, with all the advancement in making the cyberspace accessible to the common adult male (through blogs, inexpensive web hosting, simple web page creative activity tools, societal networking, etc)...internet merchandising gurus have got made a short ton of money selling a bill-of-goods to the public. It travels something like this:

"Lost your occupation owed to downsizing? Unhappy in your current job? Eager to do more than workings from place than you can do slaving 40-60 hours for "the man"?? Buy my ebook and I'll unlock the enigmas of "making money online" for you, and you'll be independent and affluent sooner than you dreamed possible. Then you can retire, thrust your new Lexus and pass your years on the beach imbibing pina coladas..."

Let's human face it...that doesn't sound one-half bad. But a batch of people have got fallen for this hook, line and sinker...and there's now a immense grouping of people who don't speak about creating or providing merchandises or services that actually assist people. Rather, they've fallen in love with the rather generic (and lame) thought of "making money online". But...what makes that really mean, anyway? Not much.

Once again, a qualification: SOME people can transportation the sort of work they make to an online marketplace and make quite well with that...and in fact, if you don't make it, you might well be at a competitory disadvantage. As a professional voice talent, I work for clients all over the human race who happen me through my web site. And, for the most part, voiceover work is one of those occupations that doesn't endure from geographical limitations. You may be in a similar situation, and in such as a case, you demand to seriously see your need for a web presence, and to educate yourself on issues like Search Engine Optimization (SEO) and Search Engine Selling (SEM) to attain your possible client base.

But, that's not what I'm talking about here. The "make money online" gurus state you that you don't have got to cognize anything about a certain subject to utilize it to do money online. They'll learn you to "play the edges" via niche marketing...by creating a web land land site on some "hot" subject or product, burden it with ads, articles, RSS feeds and affiliate golf course for related to products...and then dragging traffic to your site by hook or by crook: commanding well for long-tail search phrases or purchasing dirt-cheap ads...making your money back plus more than from advertisement chinks or affiliate payouts once the visitants get and either purchase a merchandise or go forth in frustration...a system known as "arbitrage".

"Yes, I've heard most of that before. And I still don't cognize what your point is..."

Well, with that background set...we can finally acquire down to the point.

The thought of embracing hot subjects or merchandises that you don't cognize much about...cobbling together relevant resources, tossing up web land sites or blogs and grabbing traffic wherever you can happen it can work for awhile. But is it any sort of nice long-term strategy? Hardly. Here are the failings of this as a manner of "doing business":

• You're going to be chasing hot subjects and shifting marketplace tendencies for the remainder of your concern life...not building a resource with any shelf life. Translation: High burnout factor.
• The marketplace goes on to acquire more than crowded and the edification degree of the people doing this goes on to increase...there are only so many hot subjects and merchandises around at any given time...and window for these things can come up and travel before you can even respond. Very few of these "niches" hang on for long. I've heard that 3 calendar months is fairly standard.
• Google and the other hunt engines are getting better and better at weeding from their hunt consequences land sites that offering no existent added value (and, as if that's not bad enough...) they are providing faster and easier paths for your rivals to describe you for being pretty worthless in a ploy to seek to acquire you penalized.
• For the large commercial physical things that already predominate these marketplaces in the existent world, there are new tools coming online that they can afford and you can't (try $6500 a dad for absolutely EXHAUSTIVE keyword research!)...and soon enough, they will absolutely OWN all those long-tail keyword breadcrumbs that you're currently using to profligate in traffic. They can't afford not to. You can't number on these sleeping giants to remain clueless forever.

I recognize that many people don't really care about this sort of appeal. They'll "take what they can get" now...and they calculate they'll remain a few stairway ahead of the game and can always do a nice life that way. That's fine.

But the point of this article is to dispute those of you who can see the logic of a good long-term strategy in edifice a business...who can see that there is a certain "scammy" nature to grabbing short-term profits and vanishing into the night. I'd wish to suggest that there's a better way:

We all have got countries of cognition and interest. We may not be top-shelf experts...but we cognize enough to discourse certain subjects intelligently, and some of us have got gifts of communicating in footing of writing, speaking, translating complex subjects into simpler terms, teaching, illustration, etc.

My challenge is this: Instead of falling into the "make money online" trap, why not seek this?

• Sit down with a clean piece of paper and brainstorm. Take an stock list of your involvements and your ain personal gifting.
• Invest some or all of your energy in edifice valuable resources that volition construct an audience because you're providing something that they can't acquire anywhere else.
• Learn to remain current on industry news in your niche.
• Interview the idea leadership in the field.
• Create a resource directory to do searching for related to online resources easier.
• Share your sentiments (usually done through articles or blog posts).
• Write articles and advocator for alteration where needed.
• Build an audience.
• Use your audience's feedback to continually better your merchandise and presentation.
• Become an authorization of kinds on your chosen topic.
• And usage your place as a idea leader to derive further information and convey it back to your audience.

Bottom line: attention deficit disorder VALUE. STRIVE FOR UNIQUENESS.

And when you've done that...you've got something of existent value for yourself as well. People who care when you speak. A great mercantile establishment for information that your visitants will associate to naturally and share with their friends. And NOW...FINALLY...you've also got yourself an chance to do money. And THAT'S when ads, affiliate golf course and the remainder start to do existent sense.

Summary: The "make money online" game isn't immoral or illegal...but it IS short-sighted. Most people who acquire involved come up to that realisation once they've been in it for awhile...but their response it to rachet their attempts to a febricity pitch in hopes of "making a killing" and getting out. Some succeed...but most won't. And, it's not in anyone's best involvement to state you this, because so many have got a fiscal involvement in your attending and loyalty. Not me...I'm not selling a book, or a monthly subscription service, or trying to acquire you to my seminar. Iodine don't have got got a domestic dog in this fight.

I do, however, have a conscience....and I believe it's only just that person share this with you before you've sunk one one thousands of dollars and thousands of hours into pursuing a scheme that doesn't portend well for the long term.

Instead, see doing something of real, long-term value. It's a win-win for you and your web site's visitors!